I recently presented an overview on Blogs and how they can help with marketing to my BNI Chapter. I found that most knew what a blog was, but that few had considered how they could be added to their marketing efforts for little to no cost.
In a popular book by Bob Burg titled “Endless Referrals: Network Your Everyday Contacts Into Sales” Bob writes there are three specific benefits you will find by having a blog for business:
Getting to know you. The blog becomes a part of how you brand yourself. If people read it, they should feel like they are getting to know you and getting to know what your beliefs and values are. Making it easier. Do you have clients who love you but have trouble knowing what to say about you? Encourage them to send their friends and colleagues to your blog as a way to make the connection. That way, they don’t have to feel they have to say the perfect words about your business in order to get the referral. Keep on top of your game. By writing often about your work and the benefits of your products and services, you will stay current and fresh. This will help in all phases of your business, but it will also help you in networking situations by giving you something fresh and new to talk about when having conversations with possible clients and new referrals.
After the Featured Speaker gave her 10-minute talk on what she did and what triggers we should look for that may lead to a referral I mentioned that I wish I had video taped her presentation as it would have made a great addition to her blog. Just then the room got a little brighter as I could tell by the reaction of the audience I had turned a few light bulbs on with that observation!
How has a blog helped your business?
