I learned of three new websites tonight that will undoubtedly make me a better Designer. The first is ABtests.com.

ABtests.com is a website that displays how making subtle changes in the design a web page influences how visitors act on what is being offered (ie: conversion rates). The site has screen shot samples of Before and After designs with detailed explanations, conversion rate increase percentages and a summary they call “Results Hypothesis” where they explain what was changed and why they feel it increased the response rates. They even have popular categories like “Sign-Up pages” and “Home Page” so you can see example of what interests you.

The second site is bokardo. As their website states, bokardo provides “Interface Design & Consulting for Social Web Apps. We provide design, evaluation, & consulting services for today’s sophisticated social software.”

What I liked most about this site was they way they illustrate how the less is more strategy when applied correctly with good design greatly enhances the goals of the site. Lots of good case studies and white paper type info here. I have already signed up to receive their Social Design Newsletter (see, it worked!).

The third site is KISSmetrics.com. Their mission: “To give all online businesses (big and small) the tools and technology to measure what’s happening and tune their user’s experience.”

As of this posting their site tools were not yet available but their blog is worth checking out. Lots of good articles on website traffic reports, how to design a great form, and other valuable insights. Check out the KISSmetrics blog by clicking here.

ABtests.com, bokardo, KISSmetrics.com Hide